The Process of Storytelling to Win Hearts
Listen
To all conversations.
Start to Create Stories and Experiences to join the Conversations.
Emotions and Context.
Plan
Strategy development, Messaging, Insights, Influencers, Communications vehicles (Owned, earned & paid,) Timeline.
Engagement
Content Development. Owned, Paid and EARNED Media.
Conversation and activity.
People talking, sharing, recommending and acting.
Games, apps.
Conversion
Measure results. Interactions, recommendations Brand advocacy.
Lessons learned & insights.
Business results.
HEARTS WON!
Today’s PR is about engagement. The Power of Earned Media.
Today we choose to connect and engage with brands based in other people’s experiences with a particular brand or product. Those trusted third-parties are real influencers of people’s choices. Influencers build credibility and increase relevance for the brand.
The Story
In this Digital Hyper Connected World PR is not just Media Relations.
It still begins with a Story.
A Story of a Brand to be told to real people to generate emotions that lead to engagement and Brand Advocacy.
Even though the Story might be told through any kind of channels, it is always told by
real people.
The Story’s credibility though, always comes from a reliable Source: The News Media, as an unbiased third-party.