We are in the Business of PR & Marketing Communications

We help our clients craft their brand’s story, develop the strategies to tell it, to all audiences that matter, through the right channels, owned, paid or earned.

At the Right Time!

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Clients come to us looking for fresh, unique, brand-building ideas

and we don’t stop until we find them.

That sets the Path to Win in the Marketplace.

 

Clients

In this Digital Hyper Connected World PR is not just Media Relations. It begins with a Story

A Story of a Brand to be told to real people to generate emotions that lead to engagement and Brand Advocacy.

Services

The Process of Storytelling to Win Hearts

Listen

To all conversations.

Start to Create Stories and Experiences to join the Conversations.

Emotions and Context.

Plan

Strategy development, Messaging, Insights, Influencers, Communications vehicles (Owned, earned & paid,) Timeline.

Engagement

Content Development. Owned, Paid and EARNED Media.

Conversation and activity.

People talking, sharing, recommending and acting.

Games, apps.

Conversion

Measure results. Interactions, recommendations Brand advocacy.

Lessons learned & insights.

Business results.

HEARTS WON!

Today’s PR is about engagement. The Power of Earned Media.

Today we choose to connect and engage with brands based in other people’s experiences with a particular brand or product. Those trusted third-parties are real influencers of people’s choices. Influencers build credibility and increase relevance for the brand.

The Story

In this Digital Hyper Connected World PR is not just Media Relations.

It still begins with a Story.

A Story of a Brand to be told to real people to generate emotions that lead to engagement and Brand Advocacy.

Even though the Story might be told through any kind of channels, it is always told by
real people.

The Story’s credibility though, always comes from a reliable Source: The News Media, as an unbiased third-party.